There is a high demand of alloy wheels and tires in all parts of the world and in most cases, the manufacturer is unable to distribute its products to all the markets. In this case, services of a middle man are obtained which acts as a distributor or agent of the manufacturer.

The wheels industry is no different. There are producers and manufacturers who produce aluminium alloy wheels and tires, and then there are wheel distributors who specialize in providing value added services to the wheel manufacturers. In addition, wheel distributors are tasked with carrying the manufactured products to the retailers, traders and even exporters.

In India, wheel distribution is a formal industry which is focussed on providing trusted services to both the wheel manufacturers and wheel traders and end users. This business to business sector is fast growing in India. The Indian wheel distributors operate by contacting the main manufacturers for wheel and tire products and entering into an agreement with them that the Indian distributors will arrange for the supply of the parts and products from producer to the customer (which are retailers in this case). In this process, distributors earn a margin for themselves, in addition to earning goodwill for their work. Some big Indian distributors use their own brand name to sell the tires and wheels. They purchase the products from unknown or less commonly known manufacturers and change the packaging to sell it with their own name in markets.

Trinetra Oversees is an established Indian wheel distributor with a vision to serve global customers with dedicated and commitment. They distribute all types of tires including radial and non-radial tires, highway tires, and others. In addition, the company also deals in alloy wheels of all kinds ranging from 12 inch to 20 inch alloy wheels. The company operates using the brand names Maxxis and Roadstone. There are hundreds of other wheel distributors in India that operate on the same lines as Trinetra Oversees Company.

The India wheel distribution industry is growing at a growing rate. These wheel distributors have established a strong brand name for themselves in world markets and have started to export the wheel and tires to all markets across the globe. Although, these wheels and tires are not produced in India and are only distributed from there, yet the quality of service and trust that these companies have developed in customers’ minds has caused this sector to get bulk of the business in international markets.

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